The purpose of content marketing is to earn your audience’s attention and trust by informing, educating, and inspiring them to take action. The action may be multi-fold; to recognize a problem, accept the truth of it and make a conscious decision to fix it. Then take the first step to obtaining the solution by joining your email list, downloading your lead magnet or purchasing your solution.

Your content will guide them toward the actions you want them to take. Additionally, the content you publish differentiates you from your competitors and, if you’ve studied your audience enough, will persuade them to buy your products or use your services seamlessly.