Facebook Stories are short images and videos that can be created by users. Like Instagram, these videos will disappear after 24-hours. They can only be viewed twice in that time-period.

The advantage of creating Facebook Stories for your community is that they create a sense of urgency. Your viewers know they only have a limited window of time in which they can watch your videos.

Facebook allows you to post stories from your personal profile, your group, or even your business page. Unfortunately, this can be confusing for some people. How do you know which option to use when you’re ready to create video content?

A good rule to follow is to opt for your own profile if you’ll be sharing content that’s personal in nature like a funny event that happened to you when you were running errands this week.