Livestreaming is the act of broadcasting video content in real-time over the internet to an audience. This form of communication allows viewers to engage with the broadcast as it unfolds, rather than watching a pre-recorded video. Platforms such as YouTube Live, Instagram Live, Facebook Live, and Twitch have popularized the practice, making it easier for anyone, from individuals to businesses, to share live content with a wide audience.

A typical livestream could be anything from a person playing a video game while chatting with viewers, to a company launching a new product or service, to a musician performing a live concert. This immediacy fosters a deeper connection with audiences because it feels unscripted and authentic, creating a “you had to be there” effect that other forms of content struggle to match.